31st March 2010 saw the launch of the new iPhone app by Mirrorfootball.co.uk. With this launch of the new iPhone app, Mirrorfootball.co.uk entered the mobile world with a sway.

The app comes with a one-off price of just £1.19 which will introduce the Mirror’s specialist, exclusive football website to a stupendous number of iPhone users.

The new iPhone app will make the Mirrorfootball.co.uk website even more popular, as the app enables the users to personalize their homepage with a bookmark for their favourite English Premier League clubs like Chelsea, Manchester United and many others.

The app will also offer a wide range of photo and video-led content, live match trackers for real time match results and club-specific news. It will also offer instantaneous access to a 24/7 news service and extensive analysis as well as exclusive daily opinion articles from the best writers following the game. The app will also enable the users to comment on the articles, send the articles to their friends and even publish them on Facebook and Twitter.

Rick Gleave, Head of Interactive and Mobile, Trinity Mirror, said that they were really excited at the launch of their Mirror Football App. He added that the app will condense Mirrorfootball.co.uk’s extensive content that will be good for iPhone or iPod touch users. He said that, “the app offers the users a level of interactivity around social media, videos, comments and wealth of content that the competitors’ apps simply can’t match.”